The unblemished optimism about plastics didn’t last. In the postwar years there was a shift in American perceptions as plastics were no longer seen as unambiguously positive. Plastic debris in the oceans was first observed in the 1960s, a decade in which Americans became increasingly aware of environmental problems. Rachel Carson’s 1962 book, Silent Spring, exposed the dangers of chemical pesticides. In 1969 a major oil spill occurred off the California coast and the polluted Cuyahoga River in Ohio caught fire, raising concerns about pollution. As awareness about environmental issues spread, the persistence of plastic waste began to trouble observers.
Plastic also gradually became a word used to describe that which was cheap, flimsy, or fake. In The Graduate, one of the top movies of 1968, Dustin Hoffman’s character was urged by an older acquaintance to make a career in plastics. Audiences cringed along with Hoffman at what they saw as misplaced enthusiasm for an industry that, rather than being full of possibilities, was a symbol of cheap conformity and superficiality.From Website
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